Sustainable and contemplative, reduced to what is essential and ecoconscious with a clear commitment to eco glamour: This will be the message of the Swiss fashion label Somyso at the 2016 Fashion Week in Berlin in June. The new approach by the young Swiss designer Soma Jud displays noble simplicity without being trivial. Besides clear restrained colours and an artistically inspired design sustainable fabrics and eco certifications are of utmost importance. Urban style combined with a sophisticated mixture of pure nature, top-quality workmanship and a clear commitment to uncomplicated design – this gives the first eco glamour business collection by Somyso a clearly feminine and sustainable touch. This high ambition in design is underpinned by the collaboration with the well-known Swiss artist Velimir Ilisevic and his style that is characterized by impressions of nature and graphic rhythms. Like the entire Somyso collection the prints reflecting a play with forms and colours are very descent and playfully encase the feminine silhouette without overloading it formally. Somyso has chosen these artistically ambitious prints for filmy dresses (playful style) or trouser suits for after work parties (casual feminine).
When selecting fabrics Somyso attaches great importance to sustainability. Cotton and bio single jersey as well as CO voile are GOTS certified. This is supplemented by natural materials such as pure silk and new wool. If synthetic fibres are used, pollutant-free fully-reacted polyurethanes and PES vita recycled are used. All outfits are handmade in Switzerland by a small family-like team.
For stylish urban style outfits Somyso draws on tested classics like trouser suit, blouse and blazer as well as pencil jup, sheath dress and jacket. Gently floating and playful summer dresses referencing a retro-style office look are multi-faceted and high-contrast accents. In the 2017 summer collection Somyso deliberately exercises restraint in terms of colours. Besides classical colours like black and white trendy decent nuances of beige and grey and the grass-green trendsetter colour as an homage to nature and sustainability are dominant. Cosy overalls and fashionable pleated trousers as well as handy raincoats are perfect additions to a busy city lady’s urban style outfit. Somyso cuts follow the motto: All is permitted what a fashion-conscious woman pleases. Looser fitting silhouettes alternate with closer fitting silhouettes like asymmetric cuts and feminine lines. Sexiness isn’t celebrated as an end in itself but as a fashionable expression of a working woman knowing what she is worth.
Mrs.Somy Jud, Creative Director
fon:+41 79 426 95 46
Boutique / Atelier:
fon: +41 52 620 00 33
Im Lohauser Feld 54a