DownTown Mystic Revives The Rock’n’Roll Album.
NEW YORK, NY, October 04, 2016 /24-7PressRelease/ — Sha-La Music, Inc. announces the release of the Rock’n’Roll Romantic CD, the new album from Roots Rocker DownTown Mystic. The Rock’n’Roll Romantic CD will be released on October 7 and distributed by CD Baby. The album was digitally released on July 22 via Sony Music’s The Orchard and has garnered rave reviews for reviving serious old school rock’n’roll.
Rock’n’Roll Romantic is DownTown Mystic’s 1st full length album since the self-titled DownTown Mystic in 2013, featuring the talents of 15 musicians, including 3 tracks with the RnR Hall of Fame rhythm section of The E Street Band–Max Weinberg & Garry W. Tallent. Other notables like Steve Holley & Paul Page from Ian Hunter’s Rant Band and PJ Farley & Steve Brown of Trixter lend a hand, as well as fellow Sha-La alumni Bruce Engler and NJ rockers The Discontent. The CD differs slightly from the digital album with new cover artwork and a new lead track, plus 2 bonus tracks, making 14 tracks in all.
The new lead track, Way To Know, was included after being released in Europe earlier this year and reaching #1 for 3 weeks on the Official European Independent Music Chart, where it spent a total of 16 weeks in the Top 20. The album is divided into Side1 and Side2 like a vinyl record. DownTown Mystic writer/producer Robert Allen comments, „After releasing the digital album we wanted to tweak the track listing for the physical release. Adding Way To Know as the lead track made sense to the overall concept of the album as well as the flow of the cd.“
Motivated by all the Internet chatter about the Album as an art form and the CD being dead, DownTown Mystic wanted to breathe some life back into both formats. Robert says, „In order to have a physical release, I knew there would have to be some kind of build-up to it.“ So Sha-La Music put a long term plan in place that would expose most of the songs on the album by releasing a series of digital singles and EPs starting in the spring of 2015. By the time the digital album was released in late July 2016, most of the songs had been heard around the world thanks to using AirPlay Direct, the digital download platform for Radio. 2 EPs went to #1 and the singles all went Top 5 on AirPlay Direct’s Global Radio Indicator Charts.
Once the digital album was released, Robert put all of his attention to the release of the physical cd. „I said at the beginning of last year in a blog post that I was going to create and release a classic rock’n’roll album, which would be released on cd“. Robert continues, „This was going to be an old-school affair with the album recorded on 24-track analog. The cd has a warm analog sound and should be played a bit louder to hear and feel the full effect of the recording“. The October release date for the cd was set once Sha- La Music decided to take the album to AAA Radio.
Rock’n’Roll Romantic is now being shipped to AAA Non-Com, College and Americana Radio and has an ADD date of October 10. Sha-La is upping the stakes taking DownTown Mystic to a wider audience by having the CD promoted by M:M Music, the #1 Independent AAA radio promoter. Robert adds, „It’s getting very exciting because this is all happening in real time. We were making changes to the cd right up to the time we sent it off for duplication. Having M:M Music on board kind of forced us to up our game a bit“. Sha-La’s decision to go to a wider audience with Rock’n’Roll Romantic comes on the heels of DownTown Mystic’s most successful release at Radio.
In March of this year the DownTown Nashville EP was released at Americana Radio and debuted in the Top 5 Most Added on the AMA Radio Chart. It quickly out performed all previous releases in just 4 weeks and continues to receive airplay 6 months later. Sha-La is looking for Rock’n’Roll Romantic to create the same kind of story in the new formats. Robert offers one last thought, „Every artist wants to make a statement, and thanks to all of these great musicians, I’ve finally made mine.“
„every moment on this gem is precise and to the point. It has a beautiful organic rock’n’roll groove “ Rick Jamm/JamSphere
„an originality and uniqueness of sound that is exclusive to the DownTown Mystic project. Robert Allen and his crew are cutting the line and leading the way in making classic rock new again and they’re doing it with the skills of a veteran and the excitement of a rookie“ Lisa D’Arrigo/IndieMinded
„powerful harmonies, great guitar interplay and an overall stellar approach to rock songwriting“ Mike Mehalick/Speak Into My Good Eye
„Robert Allen AKA DownTown Mystic, took those old school influences that were planted in his musical soul, tended them with reverence, pollinated them with some fresh melodies and produced a tasty crop of tunes“ Kath Galasso/OnStage Magazine
DownTown Mystic YouTube Channel: https://www.youtube.com/DowntownMystic1
AirPlay Direct: http://www.airplaydirect.com/music/downtownmystic
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