The young Swiss fashion label combines summery sexiness with business look elegance and sustainability
And God created womanhood.. This timeless wisdom hasn’t changed so far. Modern women are feminine, self-confidently sexy and successful in business and in their jobs. The currently presented summer collection 2018 by the young Swiss fashion label Somyso calling it “La Dolce Vita” exactly follows this line. The Swiss fashion designers know: Modern, intelligent and self-confident women consider sustainability as important as sexiness. Therefore, all Somyso pieces are definitely made of bio virgin wool (GOTS) or bio cotton (GOTS). La Dolce Vita, the buoyant life, presents its exciting feminity and casual elegance to ecoconscious women. This is reflected by the cuts, design, prints and the selection of colours.
Joy of life and exuberant vitality in a summer of sensuality – this is what we associate with “La Dolce Vita”. Today self-confident women want to combine their sexiness and joy of life with a casual and elegant style at work and at home. What could be a better expression of that philosophy of life of successful and attractive women than a sunny yellow shade, the everlasting bright colour of the summer, the joy of life and creativity? The classical colours white and black perfectly match with this signal colour. Products range from classical blazers and coats, feminine sheath dresses, blouses and tops to maxi-skirts or skirts. Fashionistas wear self-confidently playful overalls at an after-work party or when having a drink with their colleagues.
The new Somyso summer collection is characterized by calm, restrained colours. Attention to detail, asymmetric cuts and decent seams are setting the trend. Loose fit or tight fit: Women can present their silhouette just as they like and appropriate to the situation. All pieces of the summer collection that can be combined harmonically are available in sizes 34 to 44 and as one-size piece.
Frau Somy Jud, Creative Director
fon:+41 79 426 95 46
Boutique / Atelier:
fon: +41 52 620 00 33
Herr Thomas Baumgartner
Im Lohauser Feld 54a