This April, a team from Y.CO will take on an extreme challenge for charity: headnorth, a 100km trek from Ice Camp Barneo to the Geographic North Pole, the highest point of Planet Earth.
MONACO, February 28, 2015 /24-7PressRelease/ — Y.CO Co-Founders Gary Wright and Charlie Birkett and Director Yacht Management Yves Damette will be joined on the headnorth challenge by members of the 2003 Rugby World Cup-winning team, Lewis Moody MBE Danny Grewcock MBE and Josh Lewsey MBE. Three Royal Marines will accompany the group, including expedition leader, accomplished polar explorer Alan Chambers MBE FRGS. As 2015 is a World Cup year with England as host, the participation of three World Cup winners including the last Captain makes this one of this year’s most significant fundraising ventures.
Through headnorth, the team aims to raise in excess of GBP250,000. The total funds raised will be divided equally between two charities that help those with head injuries and brain tumours and members of the military who have suffered in service: the Lewis Moody Foundation and the Royal Marines Charitable Trust Fund (RMCTF).
The Lewis Moody Foundation raises funds to establish the UK’s first BioBank for brain tumours, a scientific facility for biological data that will improve the development of treatment and cures, supported by The Brain Tumour Charity and Cancer Research UK. The Foundation also helps families affected by serious illness, offering one-off experiences for children and their families. The RMCTF provides a better quality of life to serving and retired Royal Marines and their families, and helps the wounded and injured, particularly as the most severely injured begin their transition into civilian life.
This challenge also marks the launch of our partnership with the GREAT Britain campaign, a UK government initiative that showcases the best that Britain has to offer. Y.CO will join the ‚Adventure is GREAT‘ element of the campaign. Y.CO is one of the only superyacht companies in the GREAT Britain campaign, and will engage in promoting UK-registered companies to the rest of the world, and, crucially, to emerging markets.
The idea for headnorth was inspired by the Y.CO team’s passion for adventure, constant search for the ultimate challenge, and commitment to corporate social responsibility. The team is also taking on headnorth to inspire the superyacht industry to focus more on charitable ventures and to create an avenue for it to do so. In addition, Gary, Charlie and Yves want to encourage the Y.CO team to take on extreme challenges, move beyond their comfort zone and embrace adventure at every opportunity.
The trek traverses over 100km of shifting sea ice and is a huge challenge for all involved. After acclimatisation in the relative civilisation of Ice Camp Barneo, the team will trek for 10 days northwards, to Latitude 90 degree North, a total distance of around 100km, 60 nautical miles. This journey is one of the most extreme tests of physical and psychological endurance that humans can experience. The group will battle over a constantly moving ice flow through an unpredictable polar climate pulling sledges weighing 60kg. Temperatures are between -25 and -50 degree C depending on wind chill.
Charlie Birkett, Co-Founder and CEO of Y.CO, said: „CSR is very important to Y.CO, and we always encourage our team to help those less fortunate. By taking on the headnorth, challenge, we want to inspire the industry to engage more in charitable ventures, and encourage our team to embrace challenges and support those in desperate need. We are also privileged to be part of the GREAT Britain campaign and look forward to promoting Y.CO and other UK companies to the rest of the world.“
To find out more or make a donation, go to our dedicated website, head-north.org.
Co-founded by Gary Wright and Charlie Birkett, Y.CO is the challenger brand of the global superyacht industry. Pioneering innovation and bringing a new dynamic, modern approach to yachting, Y.CO specialises in sales, purchase, charter, yacht management, new construction and refit from superyacht hubs worldwide. Founded in 2004 and built on a foundation of specialist knowledge, first-hand onboard experience and a passion for yachts and exploring the ocean, Y.CO enables Owners and charter Clients to experience the adventure of yachting at the highest possible levels of service. Y.CO is synonymous with its signature yellow livery: bright, positive, fun and enthusiastic. It’s what we call Yellowessence. WWW.Y.CO
Press release service and press release distribution provided by http://www.24-7pressrelease.com …read more