The Haudenschild Garage Announces Its Documentary Short Triples/Trillizos as Official Selection in International Film Festivals

All screenings will take place in October 2014.

SAN DIEGO, CA, September 30, 2014 /24-7PressRelease/ — The haudenschild Garage is pleased to announce that its documentary short, Triples/Trillizos (Triple/Triplets), is an Official Selection at the following four International Film Festivals: New Orleans Film Festival (New Orleans, Louisiana, USA), the LA Femme International Film Festival (Los Angeles, California, USA), Oaxaca Filmfest (Oaxaca, Mexico) and the CORTOPOLIS Film Festival (Buenos Aires, Argentina). All screenings will take place in October 2014.

Triples/Trillizos is a participatory documentary that investigates the individual imaginary of Lorenzo, Leonel, and Luis Torres Pacheco, gifted sixteen-year-old triplets that from birth have shared everything–home, physical characteristics, educational aspirations, and creative activities. Living with their parents and two older brothers in a tidy two-room informal house in Tijuana, Mexico, theirs is a story of rare genetic circumstances that is formed with discipline and resolve and they find alternatives to the limited opportunities available in conditions of structural poverty.

Triples/Trillizos aims to bring deserved attention to these exceptional adolescents, while also opening up a space for alterity in the triplets‘ lives, one that points to a growing awareness of their differences rather than their similarities. Who are Lorenzo, Leonel and Luis as individuals, separate from their identity as one being with three iterations? Gifted painters, outstanding students, and devoted offspring, the triplets have together created a space where they complete each other in an uncanny way. Easy intimacy and companionship is a mark of the idiosyncratic experience of being, in some ways, one identity divided amongst three bodies, as they often speak of each other as „clones.“ As Lorenzo and Leonel both explain, being a triplet is „like having two people that are the same as me.“

FILM INFORMATION:
Year: 2014; Length: 16 minutes; Language: Spanish with English subtitles

FILM CREDITS:
Producer: haudenschildGarage; Director: Itzel Martinez del Canizo; Executive Producers: Eloisa Haudenschild and Monica Jovanovich-Kelley; Project Development: Lucia Sanroman; Associate Producers: Itzel Mart?nez del Canizo and Ivan Diaz Robledo; Photography: Itzel Martinez del Canizo; Editing: Bryan A. Chilian, Itzel Martinez del Canizo and Eloisa Haudenschild; Sound Design: Saulo Cisneros; Music: Loopdrop

ABOUT THE HAUDENSCHILD GARAGE:
Founded in 2003 by Eloisa Haudenschild, the haudenschild Garage is a 21st century cultural search engine that provides a home to all seeking to engage in experimentation and conversation. The goal is to offer a permissive context for opinion and production. The haudenschild Garage works directly with artists through Garage Projects, Garage Talks, Fuel4Talks, Commissions, and Artist Residencies. www.haudenschildgarage.com

ABOUT ITZEL MARTINEZ DEL CANIZO:
Itzel Martinez del Canizo is a documentary director, scriptwriter and photographer. She is the co-founder of Cuarto-Propio in Tijuana, Mexico and she teaches at the Universidad Iberoamericana. She is the director of BorDocs, Foro Documental, the most important festival and workshops of nonfictional cinema in northern Mexico and is a grantee for FONCA in the Video Category.

Media Inquiries: Mia Hamilton
info@haudenschildgarage.com
1-858-454-4158


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Solid State Optronics USA (SSO) Introduces 800V 1.2A Miniature Solid State Relay

STR8083 pushes the voltage limit of SSRs and can replace electromechanical relays.

SAN JOSE, CA, September 30, 2014 /24-7PressRelease/ — Solid State Optronics (SSO), a San Jose, California-based manufacturer of high quality optically isolated switching devices such as optocouplers and solid state relays, has announced the availability of a new miniature AC Output Solid State Relay with a high blocking voltage of 800V.

The STR8083 is an AC, single-pole, single-throw, normally open solid state relay in an 8-pin dual inline (DIP) package. The STR8083 has a high blocking voltage (800V) and can handle continuous load currents of up to 1.2A. The device assures no false triggering under adverse conditions and the package construction makes it ideal for high-density board applications. The STR8083 is a unique SSR solution for high voltage applications such as medical equipment, aerospace and industrial controls, pump and valve controls, heating elements and metering equipment.

„The STR8083 and the whole STR device family is the result of us listening to our customers and partners, whose industrial applications are demanding higher voltage and load current ratings in compact packages,“ said Juan Kadah, Managing Director of Solid State Optronics USA (SSO). „Going forward, we hope to anticipate our customers‘ needs rather than just respond to them.“

Additional STR8083 Product Features and Availability
STR8083 is available now in a DIP8 package, in sample and production quantities and is fully RoHS/Pb-Free/REACH compliant. The device requires low input control current, typically less than 10mA, and provides a high isolation voltage of 3750Vrms minimum.

Further information and samples are available at http://www.ssousa.com/proddetail.asp?ID=STR8083.

Solid State Optronics (SSO) is a pioneer in optically-isolated, solid state switching devices. From their inception over 30 years ago, SSO’s award-winning products have provided unprecedented integration and performance to a wide range of industries and applications. Today, world class manufacturers and designers have come to rely on SSO to provide reliable, technically advanced, optically-isolated switching solutions such as Solid State Relays and Optocouplers in their consumer and industrial applications. SSO is headquartered in San Jose, California.

For more information, phone (408) 293-4600 or visit www.ssousa.com.


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S&P Capital IQ, Kuberre Systems Launch Event Driven Alert Tool to Prioritize and Speed Critical News Flow to Investment Professionals

Event Fusion aggregates information from customized data feeds allowing investors to better manage and react to news in real time.

BOSTON, MA, September 30, 2014 /24-7PressRelease/ — Recognizing investors‘ growing needs to gather and manage information flows from multiple sources in order to better react to and anticipate changing market conditions, S&P Capital IQ, a business unit of McGraw Hill Financial (NYSC:MHFI), and Kuberre Systems today announced the launch of a new tool for traders, market makers and portfolio managers. The new product, Event Fusion, offers real-time alerts about relevant news and information affecting investment holdings. It draws from disparate data sources, culling out news about events that users deem relevant and providing actionable real-time notifications over a wide range of preferred devices.

Event Fusion offers a simple process for incorporating market data or news feed subscriptions and bundling them with social media or other unstructured data sources. In addition, with technology developed by Kuberre, the service sends low-latency, Event-Driven Alerts reflecting changes on S&P Capital IQ’s most valuable indicators delivered in a machine-readable format. Event Fusion is the fastest way to receive credit rating changes publicly available in the market.

„We’re very excited about the benefits this new offering and our partnership with Kuberre provides to our customers,“ said Ilyaas Meeran, Director of Product and Content at S&P Capital IQ. „Event Fusion enables us to offer our Event Driven Alerts ratings information alongside our powerful reference data capabilities –including business entity and instrument cross reference services — allowing customers to immediately assess exposure and mitigate potential risks across asset classes while eliminating data integration, maintenance and user interface development challenges. As a result, users can simultaneously monitor relevant events from traditional but critical data sources, while also automating and integrating public sentiment information and trends voiced through new social media channels.“

„It’s quite clear that the importance of data in capital markets continues to grow, both through data feeds as well as the compelling content that exists in social media,“ said Kumar Metlapalli, founder and CEO of Kuberre Systems. „Our development focus with Event Fusion was to make it simple enough so the end user doesn’t get lost in mining the data and doesn’t lose out an event that may be of interest to them. This partnership enables us to combine the power of S&P Capital IQ’s Event-Driven Alerts feed with other sources of data and provide immediate benefits to users worldwide. The latest technological components, foundational in the platform, allow our clients to be the first to know of an event that impacts their portfolios. That’s how Event Fusion helps them gain a competitive edge.“

Event Fusion includes an intuitive, drag-and-drop interface that simplifies the creation of alerts and setting of notification preferences. As a cloud-based offering, Event Fusion enables users to access the system quickly with no involvement of IT departments required. Event Fusion is pre-packaged with all of S&P Capital IQ’s Event Driven Alerts (EDA) feeds. Depending on client needs, Event Driven Alerts can be offered with the Event Fusion front-end or directly as a data feed.

The analyses, including ratings, of Standard & Poor’s and its affiliates are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities or make any investment decisions. Users of ratings or other analyses should not rely on them in making any investment decision. Standard & Poor’s opinions and analyses do not address the suitability of any security. Standard & Poor’s does not act as a fiduciary or an investment advisor except where registered as such.

About S&P Capital IQ
S&P Capital IQ, a part of McGraw Hill Financial (NYSE:MHFI), is a leading provider of multi-asset class and real time data, research and analytics to institutional investors, investment and commercial banks, investment advisors and wealth managers, corporations and universities around the world. S&P Capital IQ provides a broad suite of capabilities designed to help track performance, generate alpha, and identify new trading and investment ideas, and perform risk analysis and mitigation strategies. Through leading desktop solutions such as the S&P Capital IQ, Global Credit Portal and MarketScope Advisor desktops; enterprise solutions such as S&P Capital IQ Valuations; and research offerings, including Leveraged Commentary & Data, Global Markets Intelligence, and company and funds research, S&P Capital IQ sharpens financial intelligence into the wisdom today’s investors need. For more information, visit www.spcapitaliq.com.

About Kuberre Systems, Inc.
Founded in 2001 and headquartered in Wilmington, MA, Kuberre Systems, Inc. is a Data Management & Analytics company, and provides capital markets customers fully managed solutions such as Security Master, Holdings Hub, Risk Analytics, and Performance Attribution to some of the largest institutions worldwide. Based on its Precast Components that include Data Management Software, Workload Automation, and Entity Lineage, etc., Kuberre’s solutions are the perfect medium between a buy and build option. The precast components minimize build and implementation time, and with the necessary customization as required, clients get precisely what they need. For more information on Kuberre Systems, visit: www.kuberresystems.com.


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GbBIS Introduces GeoSpatializer at Oracle OpenWorld 2014

Easy application access to a comprehensive collection of the most up-to-date and accurate data and data functions.

IRVINE, CA, September 30, 2014 /24-7PressRelease/ — GbBIS, an industry leader in business information solutions, introduces at Oracle OpenWorld 2014 GeoSpatializer, a web based service/API for acquiring geographic information and enhancing databases.

GbBIS has twenty eight years of experience expanding, improving and transforming client data for over 235 countries. GeoSpatializer provides businesses with real-time access to the most accurate and up-to-date mapping, data, postal boundaries and demographic information. There are over 4,000 information parameters including data projections, census data, demographics, crime indices, business counts, political data and more.

GeoSpatializer’s geo-data, demographics and spatial analytics are integrated into our databases and dynamic systems, delivering actionable insights for decision-making. GeoSpatializer is compatible with your system including Oracle technology. GbBIS offers geocoding, demographics, geographic data, spatial analysis, data hygienics, data appending and more.

Dan Olasin, CEO of GbBIS explains, „Whether you are a business that needs a basic latitude/longitude, the three closest stores to an address or a site evaluation, GeoSpatializer is your source.“ He adds, „GeoSpatializer provides easy access comprehensive, up-to-date, high quality data and data enhancement. And, we can build custom functions specific to your needs and specifications.“

Visit us at Booth # 3655 at Oracle OpenWorld 2014 at the Moscone Center West Hall in San Francisco California. Also, you can contact Theresa Bordas, National Client Services Manager, at 1-877-447-6277 or theresa.bordas@gbbis.com and visit GbBIS.com.

About GbBIS
GbBIS, a division of Intelligent Direct Inc. is a leading provider of business information solutions. GbBIS has 28 years of experience offering a variety of information systems, databases, mapping software, mapping data, innovative project consulting, and customized data. During that time, GbBIS has delivered over 100,000 projects to clients from the US, Canada, and Worldwide. GbBIS works with nearly 100% of the Fortune 500 Companies. For additional information, visit these web sites or visit www.gbbis.com and call 1-877-447-MAPS (6277).

Editorial Contact:
Theresa Bordas
National Client Services Manager
GbBIS, a division of Intelligent Direct, Inc.
e-M:theresa.bordas@intelligentdirect.com
Tel: (570) 724-7355


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Fly In to See the Art Basel in Miami Beach with Peachtree Aviation

The Atlanta air charter business, Peachtree Aviation, urges residents to get of their comfort zone this year. The world-famous Art Basel will be held in Miami Beach this winter and will feature works from a large number of international artists.

ATLANTA, GA, September 30, 2014 /24-7PressRelease/ — The Atlanta air charter company, Peachtree Aviation, is excited to announce the upcoming Art Basel. Timeless works from hundreds of international modern and contemporary artists will be on display in Miami Beach this winter. More than 75,000 visitors from across the globe made their way to Florida last year alone for this famous event, and many more are expected to join in 2014.

Cultivate Your Creative Side with a Ticket to Art Basel

Miami Beach is the location for the Western summit while Hong Kong and Basel are the designated sites for Europe and Asia. As such, Art Basel truly is an international hot spot for all things art-related, a cultural melting pot where art pieces from more than 250 top galleries are put on display for the public.

To inspire more visitors to come and to encapsulate the joyous environment the event is known for, much of the show is held outside alongside the city’s sun-soaked beaches. The Atlanta charter flights business notes that Art Basel first came to the art scene in 1970 and has since been deemed the world’s premier international venue for galleries, collectors and independent artists.

The 2014 event will take place from December 4-7 in Miami, and the best part of all is that it is free and open to the public.

According to James Barber, CEO of Peachtree Aviation, „Art Basel is an event the whole family can enjoy. Children and adults of all ages have fun and get a chance to meet up-and-coming artists every year.“

Peachtree Aviation currently has charter flights in Atlanta available for the 2014 Art Basel. To reserve your flight, please visit http://www.peachtreeaviation.com/.

About Peachtree Aviation:

Peachtree Aviation serves as your one-stop shop for aviation services. Whether you need a private aircraft charter, aircraft management, consulting or beyond, we have all that you need.

To learn more, please visit http://www.peachtreeaviation.com/.


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Rapid Increase in Downloadable Software Leads to Rampant Fraud

An increasing market share of download and electronic delivery software in the software industry has made the online software market ripe for product key fraud.

SALT LAKE CITY, UT, September 29, 2014 /24-7PressRelease/ — Ecommerce websites have been caught selling illegitimate software keys to unsuspecting consumers and businesses. Due to this development, thousands of consumers and businesses are in danger of being audited by major software companies and may potentially face steep fines.

„We’ve been noticing a lot of new competition popping up with extremely low prices.“ said Jeremy Syddall, Licensing Specialist with SoftwareMedia.com. „After placing some test orders and working with the software manufacturer, we realized that many of these businesses were selling the same ‚unique‘ software key multiple times.“

How Do Companies Sell Fraudulent Keys?

Because of loopholes in some key verification systems, customers can go months without knowing anything is wrong with the software they’ve purchased, but major companies are beginning to crack down. For example, Microsoft is in the process of auditing more than 30,000 businesses that use their software to ensure they possess genuine Microsoft product keys. Companies found in violation are required to get compliant. If they don’t, they will be fined. If those fines aren’t paid, some companies like Microsoft are threatening to take legal action.

Signs that a Company is Selling Fraudulent Keys

While it can be difficult to know if a company is selling fraudulent keys here are a few signs to look out for that may indicate fraudulent activity.

1. They’re advertising a very low price. If a company is selling keys for a price far below the rest of the market they may be selling a single key to multiple customers, allowing them to drastically undercut legitimate businesses in the industry.

2. If a company is selling Microsoft Licensing products, one way resellers defraud their customers is by selling a Software Assurance part number for a product. To determine if the part number is Software Assurance only, search the part number in Google and see what more reputable software resellers are selling that part number as.

„If a price looks too good to be true, try getting in touch with the reseller and ask for proof of authenticity, or get in touch with the manufacturer and check with them“ says Adam Norton, Purchasing Manager at SoftwareMedia. „It’s just not worth the potential fines or having to repurchase the software. And if you don’t want to deal with long customer service wait times, give us a call and we can check for you and probably get you a lower price.“

If you suspect that you’ve been a victim of software download fraud, our Licensing Specialists can run your software key through our product key validation systems.

SoftwareMedia started in 1997 as a small business distributing software and other tech products. We continue to provide discount software, software licensing and software-related services online and offline, coupled with superior customer care from our headquarters in Salt Lake City, Utah.


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Outsource Sydney: The Unwritten Rules of Entrepreneurship

Entrepreneurs have a lot of challenges to face when running a business so it’s vital to be aware of all the facts. Sales and marketing firm Outsource Sydney share some lesser known rules of entrepreneurship that could help things run more smoothly.

SYDNEY, AUSTRALIA, September 29, 2014 /24-7PressRelease/ — Entrepreneurship is by no means easy, according to Bloomberg; it was revealed recently that a shocking 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Sales and marketing firm Outsource Sydney, who work with many young entrepreneurs to develop their knowledge and skills needed for business ownership, believe there are many contributing factors preventing entrepreneurs from succeeding. The first of which being a lack of funding. Without the right support it can be difficult for entrepreneurs to know how to access funding and many go into business with inadequate capital. As a new business owner many entrepreneurs run into trouble by encountering unexpected costs which have the potential to run the company into the ground. The firm also believe that even if entrepreneurs do manage to secure funding, their business can still face many challenges. Blinded by the urge to succeed a number of entrepreneurs rush to establish their business without doing relevant consumer research. Whilst an entrepreneur may think their product is desirable, when it comes to bringing it to market, many find that without a thorough understanding of consumer needs their product fails to make an impact on the market.

About Outsource Sydney: http://www.outsourcesydney.com/about-us/

To help entrepreneurs start off on the right foot and avoid these common pitfalls, Outsource Sydney has shared some of the lesser known rules of entrepreneurship.

Be Careful With the Books
Finances are vital to business success and should be handed responsibly. Outsource Sydney believe it’s important for entrepreneurs to be very wary when it comes to who has access to the business’s accounting records.

Hire a Good Lawyer
A great legal advisor with a good dose of common sense is a must for many young entrepreneurs. New businesses can encounter a whole range of unexpected legal issues so it’s important to have someone on board with the knowledge and understanding to steer the business in the right direction.

Always Involve a ‚Wise Guy‘
When things get tough it can be difficult to lift spirits and stop the business spiralling out of control. Outsource Sydney therefore believe it’s important for entrepreneurs to always have someone on hand to fill the silence and keep everyone happy and motivated. This will stop entrepreneurs from dwelling on the negatives and encourage them to seek out solutions.

Don’t Keep Big Secrets from Workers
Chances are if a business is failing the staff will know about it. Keeping big secrets from a workforce not only suggests that an entrepreneur doesn’t value or respect their workers; it also undermines the time and effort each worker has invested in that business.

Great Employees Will Look out for Each Other
As an entrepreneur, finding the time to spend with family or even run errands can be incredibly difficult. Hiring great workers and giving them the respect they deserve can really pay off. Workers who are well looked after will be happy to pick up the slack when an entrepreneur needs time away from the office.

Outsource Sydney is a direct sales and marketing firm based in Sydney, Australia. The firm offer a range of direct marketing solutions, using face to face customer interactions to help their clients improve their customer relationships and increase brand loyalty.

Outsource Sydney run a business development program to help support and encourage entrepreneurship. The program helps potential entrepreneurs to develop their business and leadership skills in a real workplace setting, and as a result, the firm has seen many young people go on to run their own successful businesses.

Outsource Sydney is a direct sales and marketing firm. The firm specializes in creating personalized quality results between their clients and their consumers through face-to-face acquisitions and advertising.

Follow @OutsourceSyd on Twitter and ‚Like‘ them on Facebook.


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Merry Christmas 2014 from Cheap TV Spots

What…too soon? Not if you’re in business.

LOS ANGELES, CA, September 29, 2014 /24-7PressRelease/ — Merry Christmas and happy holidays to American businesses, big and small. It is never too soon to think about holiday shoppers, especially at the start of fall when the big stores and online catalogs are already stocking up for the annual holiday shopping season and lining up their advertising campaigns.

Big box store Kmart released its „non-Christmas“ holiday ad campaign in September. And they may not be crazy. Last year, according to the National Retail Federation, nearly 40 percent of Americans began their holiday shopping before Halloween.

Businesses that want to see a happy new year in 2015 are already planning for it now, with a holiday TV advertising campaign.

„If your business is content to wait until December to get your TV ad produced, your company likely needs a change in management. Small businesses that wait until December to get started with their holiday TV commercial production (yes, we’ve seen a few „last minute“ advertisers ourselves) may very well look forward to the dissolution of their companies in February. Why February? Because in January they’re too damn depressed to file the paperwork,“ says Jim Whelk, company spokesperson.

Read more: Why Advertise On TV?

Whelk continues, „The bottom line is that not all businesses succeed, but if your product is worthwhile, unique, and priced right, why not tell millions of people about it?“

Cheap TV Spots is now scheduling holiday TV advertising productions for the 2014 season. To get started, businesses may simply request their reservation online: www.CheapTVSpots.com

About CheapTVSpots.com:

Since its founding in 2001, Cheap TV Spots produces award-winning, value priced flat-rate TV advertising for entrepreneurs, SMBs and start-ups just like yours, across the United States and worldwide.

CheapTVSpots.com is a service of Academy Leader, Inc. „Cheap TV Spots,“ the „Three Spots“ logo, the phrase „Only Our Price is Cheap“ and the slogan, „We help small companies look big – we save big companies big money“ are trademarks of Academy Leader, Inc.

Academy Leader Inc. is a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media. The agency has won over 200 national and international awards for its original commercial productions, including 15 Telly Awards.


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Kenya’s Best Branding and Apparel Company Ziwa Garments and Apparel, Announces the Launch of their New Website in the T-Shirt Printing, Screen Printing and Embroidery Industry

Dubbed a top branding and advertising company in the Kenyan and East African T-Shirt Printing, Screen Printing and Embroidery industry.

NAIROBI, KENYA, September 29, 2014 /24-7PressRelease/ — Clients have discovered how to navigate Kenya’s advertising industry after visiting the Ziwa Garments & Apparel website. Management was excited to announce work orders being at an all time high with their clients enthusiastic about starting their journey to successful branding and advertising in East Africa.

Currently serving Kenya and East Africa as the top choice for branding and advertising by Multinational corporations, Government agencies, Automotive, Education, Real estate, Entertainment, Beverage & Hospitality industries.

Having unveiled Kenya’s real estate boom secret, Ziwa Garments & Apparel was excited to announce the facilitation of the Kenyan developer branding and advertising of their upcoming and current properties for sale.

Being the one stop shop for T-Shirt printing, Screen printing, Embroidery, Direct-to-garment & Quality prints, Client reviews were echoed saying Ziwa Garments & Apparel was part of China’s top secret to success in the Kenyan advertising market. Judging by the numerous infrastructure projects China is currently involved in within Kenya and Africa as a whole.

Priding itself as the solution to Kenya’s textile and garment industry, Ziwa Garments & Apparel offers great competitive pricing on both standard and specialty prints on T-Shirts, Polo Shirts, Caps, Hats, Uniforms (Overalls, Track Suits, Soccer Jerseys, Dust Coats, Reflectors), Flags, Banners, Wheel Covers, Umbrella’s among other quality assorted promotional and awareness materials primarily to corporate, non – governmental organizations and the public sector within Kenya and East Africa.

„Your premium brand had better be delivering something special, or it’s not going to get the business.“ – Warren Buffett

Inspired by the above quote by Warren Buffet, Ziwa Garments & Apparel is currently unveiling the branding and advertising tip geared towards assisting Kenyan and East African event organizers in pitching their products presentably, in essence uncovering the secrets to success in advertising and branding in the East African Market, hence making their brands have an identity through the years by using their exceptional services.

Ziwa Garments and Apparel is the leading branding and advertising company in Kenya’s T-Shirt Printing, Screen Printing and Embroidery industry. Specializing in T-Shirt Printing, Screen Printing, Embroidery, Direct-to-Garment & Quality Prints.


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Citipeak Promotions: ‚Competition Is the Greatest Thing That Can Happen in Business‘

As a larger number of businesses are competing for a limited market share, Citipeak Promotions reviews the reasons why competition is good for business.

LONDON, ENGLAND, September 29, 2014 /24-7PressRelease/ — President of consumer-product invention company Quirky, Doreen Lorenzo stated recently at a panel discussion of the sharing economy in New York that ‚Competition is the greatest thing that can happen in business‘. For companies who feel the competition hot on their heels can be stressful, yet it also means they focus more intently, push the business harder to stay ahead and ensure the company grows. Citipeak Promotions uphold the statement and believe that competition in business is essential. The firm review the reasons why.

About Citipeak Promotions: http://www.citipeakpromotions.co.uk/company-info/

As the sharing economy expands and grows, so too has the numbers of competitors for a share of the market and consumers. In the business world, knowing that competitors are close by is positive. In a market without other start-ups, a company can begin to gain a sense of false confidence and can possibly have a negative effect on company growth.

‚Know who your rivals are. You need to be focused on your competitors while ignoring them. You need to know their products, market positions, how they engage with customers, but don’t constantly react to every move they make. Use the knowledge to increase productivity in your own business,‘ explains Nick Johnson, Managing Director of Citipeak Promotions. ‚Never be deterred from entering a market that already has some competitors. A market is never too crowded and competition just shows that there is a demand for the services on offer,‘ added Nick Johnson.

Citipeak Promotions is a company that operates within the highly competitive sales and marketing industry. Over the last 10 years, demand for outsourced sales and marketing firms has increased dramatically, creating a need for such companies like Citipeak Promotions. Now the industry is nearing a saturation point, with competition rife in cities such as London, Southampton, Manchester, Leeds, to name but a few. Even with many competing firms, Citipeak Promotions thinks that this is good for the industry.

‚Competition raises industry standards and pushes firms like Citipeak Promotions to go that extra mile to ensure they maintain in the forefront of the competition,‘ says Nick Johnson. ‚I welcome the competition, because it means I don’t rest on my laurels and it gives me that motivation and determination to push the company to achieve better targets and greater results,‘ added Nick Johnson.

Citipeak Promotions is an outsourced sales and direct marketing firm that specialise in customer acquisitions. The firm uses face-to-face marketing techniques to deliver a high ROI for their clients.

Follow @CitipeakPromoti on Twitter and ‚Like‘ them on Facebook.


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